Purpose

We already have the means to drive the radical change so urgently needed to reverse our dire trajectory of environmental destruction.

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We have but to realise PV's astounding potential to harness the vast photonic power from the sun to deliver electricity on demand, effectively free at the point of use.

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​This requires PV systems to be inventively engineered for specific purposes, not primarily to feed the grid, as today. 

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This massive cost reduction is achievable not only because the price of PV cells is less than the grid price of the electricity they generate in just a few weeks.

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In addition, there are often considerable collateral benefits and savings to be had by synergistically integrating the cells into the systems that supply, store and use energy.

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This enables most major polluting production processes to be powered affordably without putting carbon back into the atmosphere, for which there is no time. 

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We can therefore now realistically aim for 0 not net 0 emissions. For this will be far easier to achieve than we expect net 0 to be, which tragically would only make the future a little less worse than it otherwise would be.​

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We will then be able to well provide for our nearest and dearest by benefitting people and planet, not at their cost and so make possible a brighter future.​

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To rapidly facilitate this fundamental shift calls for those willing to help us all become better able to use our individual abilities in concert to this end.

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The purpose of this initiative is to help bring this perspective onto the agenda by outlining, over the coming months, some specific examples of projects with our excellent partners.