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Purpose

We already have the means to drive the radical change so urgently needed to reverse our dire trajectory of environmental destruction.

We have but to realise PV's astounding potential to harness the vast photonic power from the sun to deliver electricity on demand, effectively free at the point of use.

​This requires PV systems to be inventively engineered for specific purposes, not primarily to feed the grid, as today. 

This massive cost reduction is achievable not only because the price of PV cells is less than the grid price of the electricity they generate in just a few weeks.

In addition, there are often considerable collateral benefits and savings to be had by synergistically integrating the cells into the systems that supply, store and use energy.

This enables most major polluting production processes to be powered affordably without putting carbon back into the atmosphere, for which there is no time. 

We can therefore now realistically aim for 0 not net 0 emissions. For this will be far easier to achieve than we expect net 0 to be, which tragically would only make the future a little less worse than it otherwise would be.​

We will then be able to well provide for our nearest and dearest by benefitting people and planet, not at their cost and so make possible a brighter future.

To rapidly facilitate this fundamental shift calls for those willing to help us all become better able to use our individual abilities in concert to this end.

The purpose of this initiative is to help bring this perspective onto the agenda by outlining, over the coming months, some specific examples of projects with our excellent partners. 

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